Jeff Bridges has reprised his role as “The Dude” from The Big Lebowski for a new advertising campaign from Kahlua and I’m already a huge fan.
I guess I’m slightly biased in my judgement of this, mostly due to the fact that The Big Lebowski is one of my favourite films and a White Russian is my favourite cocktail. But come on, how can you watch this and not agree that Jeff Bridges is one of the coolest guys around?!
Ok, so there is no direct reference to The Big Lebowski or Bridges’ character in this advert, but everybody knows.
From an advertising perspective, it’s a very smart move from Kahlua. The Big Lebowski is arguably one of Bridges’ most well known and loved projects and anyone who has watched the film will instantly associate a White Russian with The Dude. Capitalising on this association, as well as the undeniable cool factor provided by Bridges can only be a good thing for the brand.
And if you don’t agree, well then, that’s just, like, your opinion, man.
The Dude abides.